This sounds like blasphemy!
Why would a guy who talks almost daily about how important style is suddenly say style doesn’t matter?
Hear me out, hear me out:
Outer style doesn’t matter IF you’re not a good person.
What I mean is that what you decide to wear doesn’t have as significant of an impact if you have a socially unacceptable trait (that is, overt anger, lack of impulse control, etc.)
Outer style– and fragrance for that matter– will always help make a killer first impression, however, that great first impression will be short-lived if you don’t have the Inner Style to match it.
Having a socially pleasing personality is far more important than what clothes you decide to adorn yourself with.
Being a morally “good” (socially acceptable) person is way more significant than whether or not you wear wool or polyester
Being civil and well-mannered matters so much more than what fragrance you decide to wear.
That’s just the reality of life.
Outer style is a great way to bolster your confidence and convey a distinct message to the world,
But Inner Style is how we become ONE with the world.
That’s why Outer Style is at the bottom of the Persona Pyramid, and Inner Style is at the top!
(I’ll post the Persona Pyramid again later in case you don’t recall it.)
In fact, I believe Inner Style should be developed before Outer Style because what’s on the inside will ultimately always matter more!
So, while I’ll never outright say that how you dress doesn’t matter– at least, seriously anyway– I will never tell you that that’s ALL that matters.
Will your choice of dress help attract attention?
Without-a-doubt.
Will it help make a great first impression on a date or interview?
Certainly.
Can it convey a professional image to the world?
Yes!
But will it alone result in your overall success in life?
Most assuredly not.
Bottomline: your Outer Style should always be a reflection of your Inner Style!
-Ryan, Persona Coach

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